Cosmetic Product Development – From Idea to Product
The cosmetics market promises problem solvers for every skin problem in countless variations. These products are available in abundance and customers can benefit from its diversity.
However, the way from the idea to a marketable product is not widely known. A very complex and expensive process that requires a lot of expertise of development, production and quality assurance. Numerous coordinated and constructive processes precede a successful product launch. Thereby, the duration of a product development to a market maturity should not be underestimated. It varies depending on the complexity of the formula from eight months to two years.
It beginns with an idea
Every product starts with an idea. To create the product as innovative as possible, an intense research beforehand is essential. What benefit does the customer from the product have? Is there even a need? Does any similar product already exist or is it a real innovation? How can the best possible efficacy be implemented? Not until these components are carefully researched and collected, the product concept cannot be finalized.